Aubrey Matsila -APR:

Director and founder of the company with more than 20 years of experience in PR and Marketing.

Communication and Public Relations 

In today’s extremely competitive business environment, organisations must ensure that they stand out from the crowd and communicate effectively with their audiences and have fully-equipped team of personnel with relevant skills. Mukona assists organisations and individuals to connect better with their audiences, through effective flow of information. With increased “noise” in the communication arena, there is competition for audiences’ attention. Hence the increasing need to keep information focused on the core message, well timed and simple enough to understand, remember and act upon. 

We advise against “spin”. Instead we assist clients to use concrete, real and traceable information in order for their communication to be credible and trustworthy. Remaining a trusted source of information and the resulting credibility are easily transferrable into a form of loyalty to an organisation’s products and services.

We offer the following services to our clients:

• Link communication objectives to corporate/business objectives
• Conduct communication needs analysis 
• Communication Strategies
• Facilitate trainings  in  various  areas including media related training
• Design key communication messages 
• Identify, segment and profile target audiences
• Research and compile communication strategies and implementation plans
• Identify or establish communication platforms
• Set up objective mechanisms to monitor and evaluate effectiveness of communication programmes 
• Set up push-pull mechanisms to ensure two-way communication between our clients and their target audiences.