Daniel Munslow
Our brand expert with no lessthan17 years of experiencein strategic communication and reputation management, internal communication, organisational culture, employee engagement, and employee experience, culture,and communication surveys. This includes developing strategies across communication, brand,and reputation.
Brand Development and Marketing
Fact: even brands that have been in the market for a long time need to continuously re-engineer themselves to retain or grow their market position. MTC uses its brand marketing experience to assist organizations with brand positioning strategies. We have well developed expertise in brand positioning strategies to enable brands claim their space in the market. Our approach transcends arbitrary brand promotion and advocates the creation of real emotional and physical connection between the brand and its customers and stakeholders.
What makes up your brand?
There are tangible and intangible aspects to every brand. All tangible assets must be identified, quantified and where possible, valued in detail. The most obvious assets are the physical and digital manifestations of your brand, expressed in any number of ways: signage, buildings, places, uniforms, stationery, vehicles, online and mobile presence, etc. All of these are reasonably easy to identify, quantify and value. Then there are the intellectual aspects of your brand, which include: positioning (vision, values, purpose), brand identity (logo, fonts, colours, patterns, photography) and other creative assets (narrative, tone of voice, strapline, key communication messages). These are usually outlined and documented in brand guidelines, which describe and specify the details of all relevant brand touchpoints.
