Sipho Mokoena

Communication and media strategist with experience in government and NGO communication spanning more than 25 years

Stakeholder Engagement 

The importance of engaging extensively with both internal and external stakeholders has been recognised as a business enabler by organisations in both public and private sectors. Stakeholder engagement creates a platform for organisations to engage and have their say on issues of organisational and societal interest. This not only ensures the organisation remains relevant, it also assists the organisation resolve specific and pertinent issues in an organised and collaborative manner. An effective stakeholder engagement programme helps boost the image of the organisation and portrays it as open, progressive and embracive.

We help clients build and maintain mutually beneficial lasting relationships by:

  • Researching and developing a direct and deliberate engagement strategy
  • Defining key issues
  • Defining advocacy and lobbying framework and action plan 
  • Co-ordinating issue-based engagement to increase the effectiveness of stakeholder engagement and add value to the business 
  • Identify and position subject matter experts and thought leaders in an organisation
  • Establish industry/ sector platforms for activation of advocacy and lobbying strategy. 

Crisis Communication 

Most organizations will face some form of crisis during their lifecycle. It is imperative that all organizations are prepared to manage and communicate effectively during a crisis. MTC draws from its wide experience in crisis management and communication to help clients protect their brands from any reputational risks arising from a crisis. 

We help clients with the following: 

  • • Crisis scenario planning, linked to enterprise-wide Disaster Management Strategy and Plan 
  • • Administrative and logistics preparedness 
  • • Design Crisis Communication Action Plan 
  • • Internal/primary partners collaboration and consultation process 
  • • Review existing plans and tailor make to business and environmental conditions. 
  • • Activate crisis communication plan during a crisis.