Reggy Moalusi

19 years in the journalism industry and is our content-generator who was previously the editor-in-chief of both the Daily Sun and Sunday Sun from October 2014 until November 2018.

Content is King! 

Our approach as it relates to content is identifying a new topic we want to write about, deciding which form we want the content to take, formalizing our strategy (keyword or otherwise), and then actually producing it. Content creation processes involve thorough engagement with stakeholders before content is ready for publish. 

Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. But doing it well can truly impact your business. Creating great content starts with a well-established process. We’ll walk you through the content creation process from start to finish and demonstrate how creating great content can help your audiences and customers find solutions and answers to their problems. 

For MTC content creation is a journey, from birth of an idea to publishing stage. We develop a good content strategy that has a solid creation process in place, as well as a promotion plan for both pre-and post-release. Because content can take many forms. 

What would a company or any organisation do without content?